İkonik Markalarını Yeniden Canlandırmak: Bel’in Gerçekleşen Büyük Planı
Bel North America CEO Peter McGuinness on reviving Babybel, The Laughing Cow and Boursin through branding, distribution and cultural relevance.

Bel North America CEO Peter McGuinness on reviving Babybel, The Laughing Cow and Boursin through branding, distribution and cultural relevance.

Bel North America CEO Peter McGuinness shares his strategy for revitalising iconic brands, accelerating growth and scaling the business in its biggest market.

CEO turnover is surging across Big Food Explore the biggest leadership scandals boardroom exits and controversies to hit food and drink over 50 years

Butter prices are down sharply year on year, squeezing farmers while offering relief to bakers and manufacturers. Who wins, who loses, and what’s next?

Which famous food and drink brands failed globally and why. A deep dive into high profile launches from Coca Cola, PepsiCo, McDonald’s and others that never won consumers.

General Mills’ Arras ice‑cream plant plays a central role in Häagen‑Dazs’ global production, local dairy sourcing and decarbonisation efforts, combining quality, scale and circular energy systems.

As global snack giants struggle, Bel Group is driving growth by sticking to healthy dairy and plant‑based snacks, regional investment and disciplined innovation.

Dairy SMEs are adopting corporate‑level hedging tools to manage soaring fuel costs and geopolitical volatility as the Gulf conflict reshapes commodity risk.

Little Spoon enters the infant formula market with dual organic standards and extensive testing amid rising safety concerns and industry‑wide recalls.

Big Food is reformulating growth as pricing power weakens, M&A reshapes portfolios and consumers shift towards value and functionality.