Chobani, Doğal Gıdalara Artan Talep ile Protein ve Kahve Satışlarını Hedefliyor
Chobani says demand for high-protein, natural foods continues to accelerate, with yogurt and RTD coffee driving growth as the company expands manufacturing capacity.

Chobani says demand for high-protein, natural foods continues to accelerate, with yogurt and RTD coffee driving growth as the company expands manufacturing capacity.

Big Food is undergoing a major transformation as rising costs, private label growth, shifting consumer demand and investor pressure force companies to rethink portfolios, leadership and growth strategies.

Chobani’s $1.2 billion investment will convert a former KDP production facility that initially manufactured La Colombe products into a milk production plant as part of Chobani’s multi-billion dollar manufacturing network expansion across the US.

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Why is private label growing globally?
Private label products continue to gain market share as consumers seek value and retailers look for higher margins, greater control over supply chains and stronger differentiation from competitors. In some Western European markets, private label now accounts for more than half of supermarket sales.
Where are private label products made?
Most private label manufacturing remains close to end markets, particularly in the US and Europe, where domestic suppliers can respond quickly to retailer demands. However, countries including China, Thailand, Malaysia and Vietnam are becoming increasingly important manufacturing hubs thanks to competitive costs, export capabilities and growing technical expertise.
Which regions are emerging as private label powerhouses?
Europe remains the global leader in private label penetration, while Southeast Asia is attracting growing interest from retailers and brand owners seeking alternative sourcing locations. Thailand, Malaysia and Vietnam are particularly well positioned due to strong agricultural supply chains, export infrastructure and food manufacturing capabilities.
What does this mean for food and drink manufacturers?
The growth of private label is creating opportunities across the supply chain, from ingredient suppliers and co-packers to specialist manufacturers. At the same time, competition is intensifying as retailers increasingly demand innovation, premium products and faster product development from their manufacturing partners.

What is the new whey-to-bioethanol breakthrough?
Scientists at Heriot-Watt University and start-up Take Root Bio have developed a process that converts sugars found in whey into bioethanol, creating a potential new use for a dairy byproduct that has traditionally been difficult and costly to manage.
Why is it significant for the dairy industry?
Whey has become increasingly valuable due to booming demand for protein ingredients, with prices rising sharply in recent years. If bioethanol production becomes commercially viable, it could create another source of demand and further increase competition for whey supplies.
What are the sustainability benefits?
The technology aims to upcycle dairy byproducts into renewable fuel, helping manufacturers extract more value from waste streams while reducing disposal challenges. Researchers are also exploring whether similar approaches could be applied to fruit, vegetable and agricultural processing waste.

Globally, demand for whey is insatiable. The US’s production capacity has essentially been soaked up by the domestic market, and it is unclear if markets elsewhere can cope with the demand. Whey, as well as adding protein to food, provides a great many functional benefits to manufacturers, from emulsification to binding. What alternatives can industry use to the rockstar protein?