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Vanilla, chocolate, and strawberry ice creams continue to outperform flavour and health trends as Oishi Manufacturing streamlines operations for growth.

Vanilla, chocolate, and strawberry ice creams continue to outperform flavour and health trends as Oishi Manufacturing streamlines operations for growth.

Consumer desire for ‘more’ is driving innovation around healthy enjoyment, elevated convenience, collaboration, crossovers and memorable or immersive experiences, according to Circana’s 2025 New Products Pacesetters report.

Explore the top 5 taste trends shaping dairy and plant-based innovation, from café-inspired indulgence and pistachio to tropical fruit and savoury, spicy flavours driving new product launches.

Explore how texture innovation—creamy, crunchy, stretchy and more—is helping dairy and plant-based brands boost value, stand out in commoditised categories, and win premium positioning.

Muscle Milk’s latest relaunch of its RTD Pro protein shakes marks what the brand describes as its most significant transformation in nearly three decades catered to consumers’ amorphous nutrition preferences, especially around protein.

Explore how dairy brands are tapping into occasions-driven snacking with pouch formats, cheese snacks, ice cream bites and RTD beverages, driven by demand for convenience, protein and health-focused innovation.

Coffee shops have become the proving ground for plant-based milks, where brands must deliver barista-level performance, strong flavour and more than just sustainability to win over consumers.

The RTD beverage market is set to surge, with dairy brands capitalising on protein, convenience and indulgence to drive innovation and growth.

AI‑driven “agentic commerce” is changing how food and beverage products are discovered. What brands need to do to stay visible on the third shelf.

Once backed by Big Soda, ultrafiltered milk is now a premium growth opportunity for dairy players, driven by protein, wellness and new formats.