Kalbi Kırık Ben & Jerry’s Kurucusu, Markanın ‘Susturulması’ Nedeniyle Görevinden Ayrıldı
In the US, Ben & Jerry’s Independent Board – of which Greenfield isn’t a part – is suing Unilever for silencing its social mission, among other allegations.
Magnum Co’nun İnovasyon Sırları: Yeni Tatlar Artık Yetmiyor!
Unilever’s €8bn ice cream arm is set to spin off as The Magnum Ice Cream Company. CEO Peter ter Kulve outlines plans to reignite growth through innovation, healthier snacking, and new brands like Hydro:ICE.
Ben & Jerry’s, Unilever’in Baskısıyla Sessizliğe Büründü: Ortaklığa Son Vermek İstiyor!
Ben & Jerry’s co-founders call to sever ties with Unilever’s soon-to-be-demerged ice cream business, The Magnum Ice Cream Company (TMICC), citing censorship and a breach of autonomy. As TMICC prepares for its Capital Markets Day, tensions rise over social mission control and brand independence.
