Why does plant-based dairy perform better than plant-based meat? Plant-based dairy fits well into consumer’s routines, being incorporated into existing formats. Furthermore, plant-based dairy is clear about what its ingredients are, wearing terms such as ‘oat’ and ‘soy on its sleeve. Plant-based meat often does not. Consumers, who are increasingly concerned with transparency, feel more comfortable with this.
Strauss Group’s Cow Free, an animal-free dairy line launched in Israel, is selling out despite limited production, with products derived from precision fermentation offering a vegan, kosher, climate-friendly alternative. However, protein availability remains a bottleneck for expansion.
Explore how dairy alternative brands like PlanetDairy, Rude Health, and ImaginDairy are innovating through hybrid, clean-label, and fermentation tech.
Oatly BaristaMatic is marketed as a foamable oatmilk drink for fully automatic coffee machines.
The range is launching with a cow-free milk beverage and a cream cheese alternative.